The Verdict on Your Website.
Know Where You Really Stand.
No flattery.
Think of it as a forensic check-up for your site. We dig into your site across nine scored dimensions, forensic-style, and hand you a clear report with a prioritised roadmap. Honest scores. No flattery.
Currently serving: New Zealand|Coming soon: Australia, United Kingdom, United States
The Problem No One Mentions
Most websites are leaking leads and they don't know it. Invisible to Google. Ignored by AI answer engines. Invisible to generative search results. Copy that reads well but doesn't convert. The gaps are real - they're just hard to see without a structured audit.
How It Works
You provide the context
URL, industry, target market, target audience, and business goals.
Verdict fetches your live site
Reads pages, structure, content, and code.
Nine-dimension audit runs
Each dimension is scored with specific findings and evidence.
Competitors are benchmarked
Real competitors in your market researched and compared to your site.
Your verdict is delivered
A scored report with a prioritised roadmap and actionable recommendations.
Nine Scored Dimensions
Every audit evaluates your site across these nine dimensions. Each receives a score from 1 to 10 with specific findings and evidence.
Google Search
Title tags, meta descriptions, schema markup, content freshness, internal link structure, and crawlability.
Answer Engines
FAQ structure, concise answer formatting, structured content optimised for ChatGPT, Claude, Perplexity, and AI Overviews.
Generative Engine Optimisation
Passage-level eligibility for AI-generated search results, source authority signals, topical depth, semantic structure, and content freshness for Google AI Overviews, Bing Copilot, and Perplexity.
Local Search Optimisation
NAP consistency, Google Business Profile integration, regional landing pages, local keyword targeting, and market-specific directory coverage.
AI Citation Potential
E-E-A-T signals, original research, authoritative sourcing, and citation-worthy content structure.
Brand Alignment
Visual consistency, tone of voice, messaging clarity, social proof, and trust signals.
Design and UX
Visual hierarchy, CTA prominence, mobile responsiveness, accessibility, and page load performance.
Spelling and Writing
Spelling, punctuation, English conventions calibrated to your target market, and professional writing quality.
Links and Buttons
CTA destinations, broken links, anchor text quality, button clarity, and navigation paths.
Note on GEO vs LSO
The term GEO has shifted meaning in the industry. It now refers to Generative Engine Optimisation - optimising for AI-powered search like Google AI Overviews and Bing Copilot. What was previously labelled GEO (geographic/local search) is now correctly identified as LSO - Local Search Optimisation in this framework.
AEO, GEO, and LLM - what is the difference?
AEO (Answer Engine Optimisation) focuses on structuring content so AI assistants surface it as direct answers - think featured snippets for conversational AI.
GEO (Generative Engine Optimisation) targets generative search specifically - Google AI Overviews, Bing Copilot, and Perplexity. It focuses on passage-level eligibility, source authority, and topical depth that generative models draw from.
LLM (AI Citation Potential) measures whether your site has enough authority, originality, and E-E-A-T signals to be cited as a source by large language models. One is about format. One is about discoverability. The other is about credibility.
What the Report Includes
A structured, professional document. Not a dashboard. Not a spreadsheet. A report you can hand to your team or client.
Performance scorecard
Scores across all nine dimensions at a glance.
Key discovery section
The single most important finding from the audit.
Detailed dimension breakdowns
Strengths, gaps, opportunities, and recommendations per dimension.
Technical health check
HTTPS, robots.txt, sitemap, redirects, and crawl issues.
Backlink strategy
Outreach targets with ready-to-use scripts and templates.
Competitive comparison
3-5 real competitors in your market benchmarked against your site.
12-week implementation roadmap
Prioritised actions broken into weekly milestones (Full Report).
Delivered as .docx or PDF
Client-ready format. No logins, no dashboards, no nonsense.
Three Report Formats
Choose the format that matches your need. Every format uses the same nine-dimension framework.
Format 1 - Brief Summary
Traffic Light Report
A traffic light status (red/amber/green) per dimension with one key action each, an overall composite score, and the top three immediate priorities. No competitor comparison, no roadmap, no detailed breakdowns.
Best for: quick stakeholder updates, board-level summaries, first impressions.
| Dimension | Status | One Key Action |
|---|---|---|
| SEO | Amber | Add meta descriptions to 6 key pages |
| AEO | Red | Add FAQ schema to services page |
| GEO | Red | Structure key passages for AI Overview extraction |
| LSO | Amber | Claim and complete Google Business Profile |
| LLM | Amber | Add author bios with credentials |
| Brand | Green | Consistent - no action required |
| UX | Amber | Move primary CTA above the fold on mobile |
Format 2 - Detailed Summary
Findings and Actions Report
Scores and rating per dimension, three to five key findings per dimension (strengths and gaps), one competitor snapshot, a prioritised top-ten action list with effort and impact notes, and a technical health summary.
Best for: internal planning, marketing agency handoff, quarterly reviews, client update reports.
Format 3 - Full Report
Complete Strategic Audit
Everything in the Detailed Summary, plus full breakdowns per dimension (Strengths, Gaps, Opportunities, Recommendations), Key Discovery section, full technical audit, grammar and spelling audit, full link and button audit, three to five real competitors benchmarked side by side, backlink strategy with outreach scripts and templates, and a 12-week implementation roadmap.
Best for: comprehensive audits, agency deliverables, board strategy documents, pre-rebuild assessments.
Every audit includes a 90-day progress check, because we want to see your website actually improve, not just hand you a report.
Why Verdict Is Different
Consistent, credible deliverables
Same rigorous framework every time. No variation in quality between audits. Every report follows the same structured methodology.
First-mover positioning
AEO, GEO, and LLM optimisation are largely unaddressed in most NZ agencies. This audit covers what most agencies have not started thinking about - giving early movers a genuine advantage.
Faster turnaround, lower overhead
Delivered in a fraction of the time it would take a specialist team. No billable hours for desk research or formatting.
Zero hallucination by design
The agent only reports what it can verify from the live site. No assumptions, no filler, no made-up metrics.
Universal Scoring Scale
Every dimension is scored on the same 1-10 scale so you can compare across categories and track improvement over time.
Best practice, minimal gaps, strong competitive position.
Solid foundation, above average for your market.
Functional but notable issues. Opportunities being missed.
Significant gaps affecting performance or credibility.
Fundamental problems. Immediate action required.
Most websites sit between 4 and 6. A score of 7 is genuinely good. Benchmarks are calibrated to your target market.
Add Verdict to Your Business
If you run a digital agency or work as a consultant, accountant, or advisor to NZ businesses, you can embed a Verdict widget directly on your website.
A visitor enters their URL. Verdict does the audit. You start the conversation.
Who This Is For
Digital and web agencies
Use a Verdict widget as a pre-proposal tool, a client retention touchpoint, or a value-add for existing clients.
Consultants, accountants, and business advisors
Offer a free audit as a client gift or annual check-in. Verdict does all the heavy lifting - you get all the credit.
What Partners Get
- A lead capture widget to embed on any website
- Leads and submitted URLs forwarded directly to you
- Your choice of report tier per lead
- Works on WordPress, Webflow, Squarespace, or custom HTML
We're opening up a small founding cohort of NZ partners to explore the market together - founding partners get first access and the best rates.
Register Your Interest
We will be in touch when partner onboarding opens.
Or email [email protected]
Get Your Verdict
Price on application. No obligations, no sales pitch — just an honest assessment.
Every audit includes a 90-day progress check, because we want to see your website actually improve, not just hand you a report.